Sometimes the idiots around the world know no bounds. Can the stupidity get any worse than this? A new student craze is set to be the new planking after a video of men pouring milk over their heads in public places has gone viral.
The video became an instant hit after it was uploaded on Monday night and has amassed nearly 30,000 views in less than a week.
The 2:45 video show no place is safe with ‘milking spots’ including outside pubs, in busy roundabouts, in a tree and in the middle of the road.
Tom Morris, 22, who was behind the video said: ‘We were just in our kitchen talking about doing it outside Starbucks in Jesmond and thought it would be really funny.
‘We did that, uploaded the video to Facebook and got a load of likes. So then we thought “why not just make a video”?’
Fellow ‘milker’ George Hoyland said: We didn’t expect a reaction this large, the video was initially intended for our friends.
‘The reactions have been very mixed, the puns people have posted have been great and caused a lot of laughter in our house!’
Student paper The Tab Newcastle reported that students in Edinburgh, Nottingham and Cirencester are all filming their own versions of Milking Newcastle as the trend spreads across the UK’s institutions for higher education.
Mr Hoyland said at least two videos have been made – one at prestigious Oxford University, and the group have been inundated with messages from others wanting to film their own ‘milking’ video.
Reactions to the hit video have been mixed with the comments section filled with puns and praise, whilst others say the students’ behaviour is immature and a waste of money.
‘All cities should be milked, we should start a revolution,’ YouTube user Rodrigo Rangel wrote, whilst SamSmurfet said: ‘Holy cow man! Dairy good video. Just semi-skimming youtube when I found this.’
Others were less impressed accusing ‘milking’ of being immature and a waste of milk. Barbara Spicer commented: ‘The inventive, future Leaders of our country !’
Local Lib Dem councillor Gregg Stone tweeted: ‘Not sure Jesmond students are helping their public image with £milking stunt.’
The Milking Newcastle group said that although they understand the concerns of Mr Stone, the intent was not to give students a bad name.
‘We didn’t think the video would stretch much further than our friends and would be disappointed if it created any animosity between students and residents,’ Mr Hoyland said.
But despite the success of the video and the possibility of having created the next planking trend the boys are skeptical saying ‘milking’ is far less practical.
‘The smell of sour milk is present all over our house, and the laundry pile is high!’
By Sara Malm from www.dailymail.co.uk