Eight of the 11 franchises policies that came out in the first half of this year, are related to the food industry. Two more than would be ready before the end of 2012 also are linked to this activity. This was revealed by the Third Studio Franchise in Costa Rica. The country has 221 brands operating in this model.
Of these, 183 are international and 38 national. Of local, 50% is related to food: mainly, restaurants, cafes, ice cream parlors and fast food.
Two of the new franchises are Bardu Café and La Oliva Verde.
Coffee Bardu is a marketer of the product and related services.
In addition to coffee packets, also sells and rents specialized equipment for cafes, trains baristas , has microfranchise Art Café offers coffee service in offices.
The latter is the service that the company will offer locally under the brand Café Bardu.
The idea is to locate coffee machines in companies and other establishments.
Coffee is offered without charge. It is very popular in companies with many employees and is awarded as an incentive.
To franchise internationally, it does include all business units.
According to Manuel Rodriguez, general manager of the company in the local franchise, the entry fee for the use of brand, plus the initial investment is $ 33,000.
In granting duty-free brand, this chain of restaurants, like fast casual, hopes to gain brand presence.
Its growth strategy is based on providing, in the next 18 months, franchises restaurants that are located near office centers.
The model makes possible economies of scale and create more muscle to negotiate with suppliers, said Antono Yglesias, general manager of The Green Olive.
The entry fee is $ 25,000.
Other brands of litter 2012 are Red and White, Threesome, Petcafé, Pie Factory, G-Tropical and Chancay.