Sorry but this just not sound very good.
Skittles: Adding a Twist to the Taste of Rainbow with Mustard Flavor
The world of candy is in for a surprise as Skittles, a popular candy brand, has decided to break away from the conventional candy flavors. To commemorate National Mustard Day on August 5, the brand has collaborated with French’s to introduce its first-ever mustard-flavored Skittles. The press release describes the new candies as having a “tangy mustard flavor,” coupled with the Skittles’ trademark “chewy texture,” enveloped in vibrant yellow coloring.
Taste the Adventure: Find the Mustard Skittles on the “Mustard Mobile”
While this daring new flavor isn’t hitting the store shelves, adventurous candy lovers can get their hands on the mustard Skittles at French’s “Mustard Mobile.” This mustard-themed vehicle will be stopping in three US cities: Atlanta on July 31, Washington on August 2, and New York on August 5. An online sweepstakes will also offer fans the chance to win a special package of the new flavor.
Food Marketing Stunts: A Recipe for Viral Success
Launching unusual, and sometimes even offbeat, flavors is a popular tactic employed by food brands in an attempt to spark social media buzz. This strategic move can provide a temporary sales spike and create positive media attention.
This trend of food marketing stunts has been escalating in recent years. 2022 brought us the likes of hot-dog-flavored popsicles and Velveeta martinis. As Ro Cheng, Mars’ marketing director stated, “Skittles is always looking to inspire moments of everyday happiness and deliver unexpected ways for fans to experience the brand.”
Skittles & French’s: Creating Unconventional Culinary Experiences
Mars-owned Skittles frequently launches limited-edition flavors, typically with sweet and sour notes. In 2020, the brand temporarily abandoned its signature rainbow packaging and candy colors to celebrate the LGBTQ+ community with artist-designed pride packages.
For French’s, a McCormick & Company brand, the Skittles collaboration is the latest in a series of promotional stunts for the holiday. Previous years have seen French’s introducing a mustard-flavored donut and a yellow mustard-flavored ice cream.
With these daring flavors and unique marketing approaches, Skittles and French’s continue to push the boundaries in the food industry.
