World News – YouTube has paid out a cool $1 billion to copyright holders since 2007, the company confirmed to NBC News. It’s all part of YouTube’s Content ID program, which, according to a Google spokesperson, scans 400 years’ worth of content every single day for potential copyright issues.
In order to cut down on the never-ending flood of “Simpsons” and “Seinfeld” clips, Google developed Content ID in 2007, which compares videos and songs to original copies provided by the copyright holder.
If you are a TV network, you can decide whether to shut down violators or profit off them by running ads against their content and keeping the profit.
The majority of Content ID’s 500-plus partners decide to monetize instead of ban those videos, according to Google, which could explain why the entertainment industry shifted from complaining about YouTube to awarding it a Primetime Engineering Emmy Award in 2013.
By Keith Wagstaff, NBCNews.com