Costa Rica News – Instagram is perhaps the most popular form of social media and it is definitely the one making some Costa Ricans the most money.
Those who have large followings have come to be known as “influencers,” a job that recommends and shows off products and brands.
The Instagram Bake It Fit has 26,000 followers. Jimena Smith and Mapa Bruna, owners of the account, live 100% off of this influence. They share tips and info about products related to a healthy lifestyle.
It’s not all about looking good. Influencers often have studied something like marketing and work really hard to improve their offerings. They have to make hard decisions about publicity and public relations. They have to make sure to not have constant announcements of products rather talk about products they actually enjoy personally, connecting with their audience.
There are some influencers with 100,000 followers and others with a micro influence of 10,000 but in a specialized niche such as makeup, music, or gaming. A single Instagram post from one of these accounts can cost $500 or even $1,000.