Influencers being recognized by a younger audience have become known as the new generation of influencers. There are a number of them in Costa Rica, some of whom are even living entirely off of their content creation. In many cases, recognized brands even come to them, seeking out the platform to promote their products.
Kristine Dyer has 21,000 followers on Instagram. She prides herself on being genuine about which products she likes, because she has another business that gives her a steady income so she is not convinced by money to promote a product she doesn’t love.
Karla Aviles is living independently at age 23 thanks to her work as a content generator, a term that is preferred over “influencer.” She uses her platform to encourage young people to participate in UNICEF initiatives.
May Alfaro shares her passions, such as travel, fashion, healthy lifestyle, and cinema. She has gone to brands she believes in, such as Almay because it’s hypoallergenic and cruelty-free.
Celeste León grew a huge following without even meaning to. She shares as she would with close family. It came naturally to her. She has been invited to events by big companies.
Juan José Rojas started out making gastronomic recommendations and his platform grew. He is now a brand ambassador. He is very real in what he shows. He has no problem letting followers see him go to work in pajamas. He offers accessible recommendations and teaches as he learns, such as travel tips and new ways to prepare coffee.