Whether you are in Costa Rica, Canada, the USA, or anywhere else in the world, if you have a business, most likely you are going to require an online presence and website. But the truth is just building a mobile friendly and informative website is not enough to drive traffic and leads to your business.
With the use of Google and other search engines, having your website ranked at the top when someone puts in a search term related to your business has now become a necessity if you are looking to generate business from the web and this means search engine optimizing your website.
Pay Per Click (PPC) campaigns although is an immediate solution to driving traffic to your website can be both costly and not yield the % of conversions that you are hoping for. It is not uncommon to pay upwards of $100 to $150 per conversion into a lead. Then you must convert that lead into a sale or a customer. If a normal closing rate is 1 out of 5, that means for each sales you make you are paying close to $500.
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Although SEO, search engine optimization, can feel like you are investing money with no return for up to 4 to 5 months, once you have your website on page 1 for various keywords when searching on Google, Yahoo or Bing, the ROI can be astronomical. When I started searching for ways to SEO and adjusting to the new Google algorithms that seemed to come out about every 4 to 6 months, it became obvious that it was a game to be played, and through content marketing, high quality back links, social media and video marketing, it is a game that can be won.
Getting your website to page one of Google and other search engines takes time, if someone says that they can do it over night they are using black hat methods which will get you banned from search engines. Picture the story of the tortoise and the hare. SEO as is the metaphor of that story….slow and stead wins the race.
See Me Marketing, a Houston SEO company has been in the internet marketing business for over 10 years now and selects clients based on face to face meetings. Whether you are in need of Houston SEO or anywhere in the world, they lay out the entire plan for your website and online marketing campaigns upfront. The best part is due to the fact that their content writers and SEO team is in house, they do not have to charge an arm and a leg to SEO your website.
In most cases SEO is approximately $100 per keyword per month. The focus of See Me Marketing is content creation. When it comes to the internet and SEO today, content truly is king. Google loves to see new relative content being added to your website and social media each and every week. These are website updates that help the rankings of your specific domain.
The time to SEO for 2017 is here, and why not start the new year with your website headed to on on page 1. It is free to get a website evaluation and although results for SEO takes time you will get a time frame of when to expect your website to hit page 1 and fly past your competitors.
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