Dota Café is opening to franchising. It attracted the attention of 50 investors so far. The expansion will begin in 2020 with two new coffee shops of 80 square meters, one on the west side and one on the east side of San Jose.
The original shop is located in Santa María. Dota is the first local grain producer opening up to the franchise system to extend its offer. Others such as Café Flamingo and Cáthedra work within other franchises and some others have opened independent shops. International franchises such as Starbucks and Juan Valdés have also entered the country.
Dota coffee is grown in Los Santos and has won numerous awards, including the Taza de la Excelencia the past two years. It’s extremely high quality. These new franchise shops will increase local consumption.
Costa Rican consumes 4.1 kilos per person per year. This is the second largest consumption rate among exporting countries, with Brazil being first at 6 kilos per person. Among importing countries, Finland has the highest consumption, with 12 kilos per person per year.