Costa Rica Entertainment – John Howard, a Costa Rican designer, is bringing his brand to Miami. His creations are already sold in Laguna Beach, California and New York.
The new collection, “Ciudad del Sol,” or “City of Sun,” is being prepared to conquer Miami as well. Howard’s sights are set on the new market to distribute the garments he makes. His brand is known as John Howard Wear. It’s for the affordable luxury market. He makes tailor-made garments by hand in a sustainable, earth-friendly way. He uses textiles ideal for the tropical climate.
In the spring-summer season of 2019, the Costa Rican will have four distribution points for his “Ciudad del Sol” pieces. He may later use an exclusive space in a male store as a point of sale for the brand.
He plans to hire and market with Costa Rican personnel. He already hired Costa Rican female heads of households to do work behind each piece. Next year he will support a foundation to keep students in school by donating a percentage of his sales.