We’ve previously seen “Black Friday” become “Black Month” and now it’s further morphed into “Early Black Month,” starting at the end of October. Stores are trying to stay above water, competing to offer more promotions.
Stores in Costa Rica and globally have been closed due to the covid-19 pandemic for months. This leaves them with excessive products and desperation to sell. Businesses must reduce inventories.
The current situation led to a change in shopping behaviors. Many now shop online. This will likely last long after covid. E-commerce is part of our new way of life. Correos de Costa Rica expects a 50% increase in clothing, footwear, technology, and telephone accessory packages.
Forever 21 has a section on it’s website called “All Special Offers,” with 14 promotions. Amazon launched special holiday deals. Walmart announced three Black Friday sales events. The marketing manager for JetBox noted that there have been much more aggressive online store promotions due to the pandemic.